New water strategy - communication strategy & identity for a new premium product.
How to draw the attention of design studios to a new solution on the market? It is not enough to stick the label NEW, but it is also impossible to ignore it.
Studios receive a solution that is very good technically and durable, what is more, thanks to properly selected components and easier logistics, it's environmentally friendly.
Close cooperation with the technical department facilitates the use of the product in implemented projects.
New Water Strategy is a new, better solution on the market that focuses on development. The new product is the quintessence of the brand's other activities. In the final stage of rainwater management, it is discharged into the ground. He returns to his place. Strategy in business affects everyone involved. Everyone wins here: both your business and the environment.
Our task was to develop a communication strategy for the introduction of HAURATON Polska products, a premium solution - Rehau Rausikko, for rainwater infiltration and retention, and to prepare identification for the introduction of a new series of products.
