Task: Sporting event branding
Photo: Tomasz Szwajkowski, Katarzyna Goździewska
With the 6th edition of a well-known annual running event in 2018, the time came to refresh its look. It was our task to cleverly combine the two names: XLPL Ekiden – the sporting event, and PragmatIQ – the law firm behind the organization. It was also necessary to merge the two brand looks to create a cohesive event branding.
The new name, Ekiden run by PragmatIQ, was very well received and we successfully continued developing the brand communication during the 7thedition. We designed medals, posters, flags, billboards, social media communication, etc.