Task: Brand Communication Strategy
Medical mattresses should be not only comfortable, but most of all – good for your health. That is why they must be perfectly tailored to the user’s individual preferences. The SleepMed. Match you claim defines the brand’s philosophy and shows a large variety of configurations available for a single mattress model.
We developed a multi channel ad campaign for SleepMed: the main visual identity element – a modern product photo session concept, a catalogue, social media presence, brand style guide and promotional materials.