Client: Aelia Duty Free Polska
Task: Christmas campaign for Aelia Duty Free brand – online shop
Aelia Duty Free brand belongs to Legardere – a company that has been present on the Polish market since 2005. It runs 23 duty free shops, on 9 biggest Polish airports. Aelia offers luxury international and Polish products, niche local brands and special deals. In September 2020 Aelia opened an on-line shop: www.sklep.aelia.pl.
Our task was to create a concept, creation and slogan for the nationwide Christmas online campaign. One of the most important goals was to increase brand reach and to build recognizability online. The campaign claim is: X-mas message. It refers to Christmas wishes, and sharing happiness through social media communicators.