Task: Image campaign
Art Direction: Rebell Studio
Dir/Dop: Irek Bednorz
Image campaign “Sleep and profit with SleepMed mattress!”, gain 15 years of healthy sleep for 50 gr per night.
The whole campaign is based on an assumption that it is better to invest 50 gr per night in a good mattress, than to lose money by not being well-rested. The campaign consists of a video ad, radio ad, billbords, banners, catalogue insert, roll-up and gadgets. The campaign aims to increase brand awareness and introduce a new SleepMed product collection: the SleepMed Plus mattresses.