Client: GLS Poland
Task: Communication strategy and event management
GLS supports the Polish Speedway Team as a general sponsor for the second year in a row. A wonderful sport with a long history provides a lot of emotions for all the loyal fans.
Our task was to map out a communication strategy for 2019 and implement it. We designed a key visual, recorded interviews with speedway riders, carried out a photoshoot of the team and, most importantly, organized and managed fan zones at 4 major speedway events – we were responsible for everything from coming up with a key visual idea, to production of t-shirts, temporary tattoos and other gadgets.